BRAND STORY

MISSHA - Proven by its effects.

We have had a wonderful journey over the past 20 years. We have been a leader in Korea’s cosmetics market. We have listened closely to the skin-related concerns of
our customers to create results that meets their needs. Based on the needs and data of over 10 million customers, we continue to develop safe and advanced solutions to deliver the most effective results.

ORIGIN - Proven by its Ingredients

With effects-focused ingredients that contain only the necessities, we provide the best ingredients that focus on essence and function while delivering excellent results until the very end.

TECH - Proven by its Absorption

We offer safe ingredient benefits to the skin through the use of advanced custom absorption technology that fully delivers the effects of our carefully selected ingredients.

LAB – Proven by its research

Based on the needs and data of 10 million customers, we take a deeper approach to various skin concerns in a rapidly changing environment. We have thoroughly verified the effects and safety of our carefully selected ingredients and products using our custom absorption technology.

MISSHA BEAUTY HERITAGE

Since its first launching in 2000, MISSHA has remained by our customers’ side.

Listening to the stories and skin concerns of our customers,
we create solutions focused on functionality and efficacy
to offer everyone a chance to experience the beauty created
by the voices of our customers.

From our iconic Time Revolution being chosen by
over 10 million customers to 100 million units of our BB Cream
sold worldwide -

MISSHA has now become a global beauty brand that goes
beyond K-beauty, trusted and chosen by
over 10 million customers around the world.